Our
Story
Get to Know Us
The EC Premium Food is dedicated to revolutionizing the rice-based products industry. We take pride in specializing in healthy, gluten-free, and preservative-free rice vermicelli and rice spaghetti. Our journey began with the Peacock brand, a renowned rice noodles brand in Singapore established in the 1950s. Being synonymous with fine quality rice vermicelli and rice noodles, certified as ‘Healthier Choice Products’ by the Health Promotion Board of the Singapore Ministry of Health and Halal certified, the Peacock brand perfectly aligns with our commitment to excellence.
Our team is passionate about offering a gluten-free alternative to wheat pasta, providing customers with non-clumping, breakage-resistant rice spaghetti that serves as a wholesome substitute to traditional pasta in their favorite recipes.
Crafting Healthier Alternative
From humble beginnings, we have emerged as a leading producer of rice vermicelli and rice pasta, catering to the evolving needs and preferences of today's consumers.
As our business expanded, we recognized the importance of diversification. In addition to our core products, we ventured into the trading of various staples such as different types of rice, food starches, wheat flour, rice flour, sugar, and other household food provisions. This expansion has enabled us to offer a comprehensive range of quality ingredients to our valued clientele while staying true to our humble beginnings as a provider of staple foods.
However, our commitment to innovation goes beyond operational enhancements and product diversification. We understand the growing emphasis on health and wellness in today's society. As such, we are dedicated to crafting healthier alternatives without compromising on taste or quality. Through research and development initiatives, we are continuously refining our products to align with changing dietary trends and market demands.
At The EC Premium Food, we are not just producers; we are pioneers, continuously striving to exceed expectations and set new industry standards. Our journey towards healthier, more sustainable food options is a testament to our unwavering dedication to excellence and customer satisfaction.
